Mobile Technology and Social Media
Mobile phones are no longer a luxury item and have become a ubiquitous and essential part of our lives. Similarly, social media tools such as Facebook, Twitter and blogs have radically changed the way we interact and communicate. The many sessions under this theme highlight:
- innovative use of mobile telephony in agriculture
- how Information and Communication Technologies (ICT) have helped improve the bargaining power of smallholder farmers and provided a more direct link to markets
- the power and potential of social media in connecting people and creating local, national and global networks
- how social media tools can create conducive learning and sharing environments across geographical and language boundaries
Practical answers to poverty – lessons from a global knowledge sharing network (227)
Last year, 2 million beneficiaries received agriculture information through knowledge-sharing networks. This session will discuss different formats and channels and the diverse circumstances in which they work – such as podcasts and SMS messages for farmers in Zimbabwe, websites in Latin America focusing on the dairy sector and library networks in Nepal. With the right format and channel a real impact on poverty can be achieved at limited expense. The presentation will highlight the common factors in making these initiatives successful and explain how we know they are successful.