A blog (shortened from weblog) is an easy-to-publish web page consisting primarily of periodic articles posted by date, usually with the newest entry at the top. Blogs can give the world a window on your work. In places where there is access to the Internet, blogs provide an easy way to communicate knowledge. Blogs have the power to help you foster relationships with colleagues, partners, stakeholders, donors, and the community you belong to. And relationships are the much-needed ingredient for effective impact, but only to the extent that they are managed effectively.